Tuesday, August 13, 2013

You Are Now Less Dumb


You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and Allthe Other Ways to Outsmart Yourself [Kindle Edition]

Author: David McRaney | Language: English | ISBN: B009VMBJ5S | Format: PDF, EPUB

You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and Allthe Other Ways to Outsmart Yourself
Free download You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and Allthe Other Ways to Outsmart Yourself from mediafire, rapishare, and mirror link The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains

David McRaney’s first book, You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon.

Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”) Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.

Direct download links available for You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and Allthe Other Ways to Outsmart Yourself [Kindle Edition]
  • File Size: 575 KB
  • Print Length: 321 pages
  • Page Numbers Source ISBN: 1592408052
  • Publisher: Gotham Books (July 30, 2013)
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B009VMBJ5S
  • Text-to-Speech: Enabled
  • X-Ray:
    Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #84,300 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
    • #79 in Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Psychology & Counseling > Social Psychology & Interactions
    • #91 in Kindle Store > Kindle eBooks > Nonfiction > Professional & Technical > Professional Science > Behavioral Sciences > Cognitive Science
    • #91 in Kindle Store > Kindle eBooks > Nonfiction > Science > Behavioral Sciences > Cognitive Psychology
As one who has always been fascinated by psychology, yet not formally educated in it (beyond a few college courses) and not inclined to read dry textbooks on the subject, this book is a treat. It blends the latest research in individual and social psychology with funny anecdotes and insights into why we behave the way we do. Don't be put off by the title if it seems a bit frivolous: this is a serious, thought-provoking book (though quite humorous and entertaining, as well).

This is more or less a continuation of the author's previous book, "You Are Not So Smart", but you need not feel compelled to read the former: you don't really need to know the themes and ideas of the first book to read this one. In essence, the book shows us how knowledge and understanding of our self-delusions can be used to help us become, well, 'less dumb'. Using recent discoveries and research into behavior to help us see that we are not the objective observers of our lives we believe ourselves to be, but, rather, delusional lemmings stuck on autopilot, the author gives us 17 examples of how we fool ourselves in life.

Each example is brilliantly written and fascinating, incorporating science, funny anecdotes and trivia. But don't get the idea that this is just a whimsical 'pop psychology' book; this is a serious study of our irrational unconscious selves, yet presented in a highly entertaining way (much like how Richard Feynman could make quantum physics accessible and understandable to the average person, as Carl Sagan did with cosmology - complicated science explained in an engaging manner).

The author's central theme is that scientific method has saved - and continues to save - mankind from it's delusional dumbness.

You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and Allthe Other Ways to Outsmart Yourself Download

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