Rules of Thumb for Business Writers

Rules of Thumb for Business Writers [Paperback]

Author: Diana Roberts Wienbroer | Language: English | ISBN: 0071457577 | Format: PDF, EPUB

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Rules of Thumb for Business Writers
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Rules of Thumb for Business Writers offers busy professionals solutions to most on-the-job writing challenges. Brief, to-the-point chapters cover all the basics, including reports, resumes, speeches, memos, letters, and PowerPoint, with tips for meeting deadlines and managing paper flow. This edition contains new information on Internet research and communications technology, with examples, sample documents, and a resource list.

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• Paperback: 224 pages
• Publisher: McGraw-Hill; 2 edition (March 21, 2005)
• Language: English
• ISBN-10: 0071457577
• ISBN-13: 978-0071457576
• Product Dimensions: 8.9 x 5.9 x 0.7 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,151,444 in Books (See Top 100 in Books)

Book Review

Rules of Thumb for Business Writers By Diana Roberts Wienbroer, Elaine Hughes, Jay Silverman; McGraw-Hill, Two Penn Plaza, 212.904.5951, NY 10121; [...] ISBN 0-07-145575-7; May 2005; 223 pages

Reviewed by G.A. "Andy" Marken, Marken Communications Inc., andy@markencom.com

We may be slightly over enthusiastic about Rules of Thumb but this could be as enduring as Cutup & Center's Effective Public Relations book that is now in its unbelievable eighth edition.

But unlike Cutup & Center, the three authors cut a much wider swath across one of the most widely covered used and abused business tools...clear, concise and effective business writing. Perhaps it is too much to hope for but the ready availability and ease of use of email has only accelerated the use and acceptance of poorly constructed sentences, stilted and acronym laden correspondence, embarrassing grammatical errors and a toleration of poor spelling and punctuation.

Rules of Thumb isn't a textbook that should be read for classwork and then put in your professional library to gather dust. This is a workbook. One that you should read a couple of times and put into practice. It should be a part of your mentoring and staff training program to help ensure that PR people properly use a vital tool in their daily practice...writing. The discipline and guidelines the authors provide will also spill over into your verbal communications activities.

The book will probably never become a standard for use in business classes or a basic requirement in MBA programs and that's a pity because there is a decreasing number of assistants whose job it is to clean up and improve business correspondence for managers and executives.

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