Focus Groups

Focus Groups: A Practical Guide for Applied Research [Hardcover]

Author: Richard A. Krueger | Language: English | ISBN: 0761920706 | Format: PDF, EPUB

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Focus Groups: A Practical Guide for Applied Research
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Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements:

- Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues.

- Designing questions for asking effective questions to draw out a group and how to refine them based on the group’s responses.

- Collaborative Approach updated to address the latest ways to implement the empowerment and action research.

- Budgeting how to more effectively budget for a focus group

- Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

Books with free ebook downloads available Focus Groups: A Practical Guide for Applied Research

• Hardcover: 320 pages
• Publisher: SAGE Publications, Inc; 3rd edition (April 26, 2000)
• Language: English
• ISBN-10: 0761920706
• ISBN-13: 978-0761920700
• Product Dimensions: 1 x 7 x 10.3 inches
• Shipping Weight: 1.7 pounds
• Amazon Best Sellers Rank: #1,950,979 in Books (See Top 100 in Books)

This book contains a great deal of information about conducting focus groups and is very easy to use; however, the format is far too simplistic. Focus groups are a research technique; this book takes the approach of "so easy even a child could do it." Although it is filled with information and guidelines about appropriate techniques and uses for data, the lighthearted format undermines the serious nature of data collection and analysis. The second edition was much better as a comprehensive guide to focus groups that maintained some research integrity.
Incidentally, I suspect that Paladin Red actually reviewed the second edition. The third edition does not contain appendices after each chapter - another unfortunate loss from the earlier edition.

By A Customer

Krueger's book on focus groups has been by far the most useful guide in terms of the step-by-step approach used. Everything from concise budgeting techniques to handling those "difficult" participants are outlined neatly and in a straight-forward fashion. The appendices after each chapter are also really helpful especially for beginner researchers such as myself. I borrowed this book from the library for a summer marketing research job and it was all I needed for the focus group portion. Recommended to me by my marketing prof, I in turn highly recommend it!

By "paladin_red"

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