Focus Groups: A Practical Guide for Applied Research, Second Edition – February 14, 1994

Focus Groups: A Practical Guide for Applied Research, Second Edition Paperback – February 14, 1994

Author: Visit Amazon's Richard A. Krueger Page | Language: English | ISBN: 0803955677 | Format: PDF, EPUB

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Focus Groups: A Practical Guide for Applied Research, Second Edition – February 14, 1994
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Review

"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner."

(Judith Berkowitz)

"This book is packed with sound advice and detailed approaches, making this method a success. . . If you are even thinking about doing any kind of group interview, this is the place to start."

(Nursing Times)

"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard."

(Richard A. Krueger & Mary Anne Casey From Preface)
--This text refers to an out of print or unavailable edition of this title.

About the Author

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.

Download latest books on mediafire and other links compilation Focus Groups: A Practical Guide for Applied Research, Second Edition – February 14, 1994

Paperback: 272 pages
Publisher: SAGE Publications, Inc; 2nd edition (February 14, 1994)
Language: English
ISBN-10: 0803955677
ISBN-13: 978-0803955677
Product Dimensions: 8.5 x 5.6 x 0.7 inches
Shipping Weight: 13.6 ounces
Amazon Best Sellers Rank: #421,074 in Books (See Top 100 in Books)